19° TORINO FILM FESTIVAL
Animated Films

Khittab al fara'ina

speech of pharaohs
by Ali Muhib
Country: Egypt
Year: 1970
Duration: 5'


A commercial for the Egyptian Metal Company , SIGAL (SI stands for silver, G for gold, AL for aluminum). SIGAL sales increased 80% after this commercial was aired. A girl visits the Egyptian museum. One of the pharaohs, struck by the beauty of the girl's accessories, calls over the other pharaohs to admire the results of modern Egypt. The girl invites them home to show them other SIGAL products.

Biography

film director

Ali Muhib

Ali Muhib, after studying and later teaching at the Fine Arts faculty, founded the department of Egyptian television animation with his brother Husam in 1961. In 1965, they made the film Al khatt al abiad, (The White Line), which won first prize at the International Festival of Alexandria. In 1966 Ali Muhib began making animated commercials, his cartoon characters have become part of the history of Egyptian television.

Cast

& Credits

Director and plot: Ali Muhib.
Music: Abu Bothaina, Abdu Al Aziz Mahmud.
Production company: Rosa El Yusuf Agency.

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